Communications

In 2016 we issued five eBulletins with a monthly circulation* of over 11,413 people, compared to 9,919 in 2015.

In 2016 we attended three consumer shows to highlight the value of the Register.

In 2016 there were 300,000 sessions** on the ARB website.

In 2016 there were almost 285,000 sessions** on the ARB online Register.

In 2016 we answered 22,018 telephone calls.

 

*Since 2016 we have used unique open rate numbers to reflect email circulation. Previously we had used data for delivered messages but, due to many registrants providing us with multiple email addresses, and industry best practice reporting standards the statistic we use has changed.

**Previously we used the term ‘unique visits’ to refer to visits to our website but we have switched to ‘sessions’ which is the term used by google analytics.

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